There is a new business down the road from our house. I noticed it the other day while driving by because it had the most atrocious looking sign. Even the placement of how it is hung is bad!

The most unfortunate part: the new business is a sign company.

It's this level of detail that I find incredibly important to building brand trust. I would never buy a sign from this company because they haven't proven with their own that they are experts, even if their other work is amazing. 

Our self-presentation is just as important as our portfolio.