On my drive to work on trash day this week, I noticed a box on the curb. It was brightly colored and featured a large logo. 

It was from a company called "Boxed" (a bulk shopping experience similar to Costco or Sam's Club, only exclusively online). In that moment I thought to myself, Boxed just paid for an ad that is garbage. Actual trash that acted as an advertisement.

When it comes to brand awareness, every interaction matters. I'd like to think a marketing designer at Boxed realized that even the shipping container was a chance to make another sale.