As we finished our meal, the waitress stopped by. She spent the next few moments pleading with us to give her positive marks on a survey, because her hours depended on it. 

This was the first of several recent encounters where an individual admonishing us to take a survey spoke about the importance of providing the highest marks.

This survey madness has gotten out of control. Surveys, taken in this manner, are no longer unbiased and provide skewed results. What if repeat business and relationships were the metrics of a positive experience? Customer relationships are the best form of feedback.