Working on a marketing team, I read a lot of articles from industry blogs, news outlets, email newsletters, medium posts, and much more.
Recently, I noticed that most content falls into one of three buckets:
1. Me-too content (same highly shareable idea, slightly different spin)
2. Confirmation bias opinion pieces (helps win an argument when shared with a disagreeing colleague)
3. Actually helpful information (rarest format, guides a reader think differently on a topic)
Understanding that I contribute to this mess, I'm constantly battling to produce content that fits into bucket three. Maybe what's needed isn't more content, but better.
